People want to see people. It’s a fact.
Studies show when people view websites, their eyes are drawn to faces. These photos warm up the site and begin the psychological introduction and relationship-building steps.
Quality photos and videos connect you to your customer emotionally and help build trust. They are essential toward building authentic marketing materials including websites, social media posts, emails and any other tool you use to impress your customers.
These images help get your customer’s attention. It gives them peace of mind to know the type of people they will be working with, especially if you have employees that show up to their house.
It also helps them imagine what exact the final product will look like and starts building the emotional desire to have that product/service provided. “Yes – that’ exactly what I want.”
Once they’re emotionally sold, the rest of the sales process becomes much easier.